Oliviero Toscani, the famous man who between 1982 and 2000 brought out Benetton's colors based on scandals, was the photographer for the first campaign that B&B launched for the Le Bambole sofa.
There is only one thing that I like almost as much as furniture: Advertising. When it was time to decide what career to study, I had it clear. In my university degree she holds a degree in Advertising and Public Relations.
Well, last week I traveled to Milan in order to get to know a little better two of the firms we work with in Naharro: B&B Italy y Maxalto. I found it very interesting to see how sofas are made (authentic works of engineering), how leather is cut, tables are made or such perfect finishes are achieved ... But something that caught my attention was the collection of advertisements and advertising anecdotes that it has the signature.
Eg Oliviero Toscani, that famous photographer who between 1982 and 2000 brought out the colors of Benetton based on scandals, was the photographer of the first campaign that B&B (Then it was called Cassina & Busnelli = C&B) launched from the sofa The Dolls design by Mario Bellini in 1972. This campaign showed an oxygenated blonde, very make-up and bare-chested sitting on the couch, which caused a scandal at the Milan Mobile Lounge in 1972.
35 years after that campaign, B&B once again relies on Toscani for the campaign Bambole'07 (reissue of the collection). On this occasion, the protagonists are very different, they are two beautiful identical 11-year-old twins who perfectly represent "Le Bambole" ("dolls" in Spanish) of the future. Fresh, current, contemporary like the sofa that, although 41 years old, is younger than ever ...