Oliviero Toscani, the famous man who, between 1982 and 2000, brought colors to Benetton based on scandals, was the photographer of the first campaign that B&B launched on the Le Bambole sofa.
There is only one thing that I like almost as much as furniture: Advertising. When it was time to decide what career to study, I had it clear. In my university degree she holds a degree in Advertising and Public Relations.
Well, last week I traveled to Milan with the purpose of getting to know a little better two of the companies with which we work in Naharro: B&B Italy y Maxalto. I found it interesting to see how sofas are made (authentic engineering works), how leather is cut, tables are made or perfect finishes are achieved ... But something that caught my attention tremendously was the collection of advertisements and advertising anecdotes that have the signature
Eg Oliviero Toscani, that famous photographer who between 1982 and 2000 took the colors out of Benetton based on scandals, was the photographer of the first campaign that B&B (Then his name was Cassina & Busnelli = C&B) launched from the sofa The Dolls design by Mario Bellini in 1972. This campaign showed an oxygenated blonde, very make-up and bare-chested sitting on the couch, which caused a scandal at the Milan Mobile Lounge in 1972.
35 years after that campaign, B & B returns to Toscani for the campaign Bambole'07 (reissue of the collection). On this occasion, the protagonists are very different, it is two identical identical twin 11 years that perfectly represent "Le Bambole" ("dolls" in Spanish) of the future. Fresh, contemporary, contemporary like the sofa that although it has 41 years is younger than ever ...